Case Study - Orange Cup Marketing

How Orange Cup Marketing used Zoho CRM and Forms to streamline their business process.

Overview

Orange Cup Marketing and Communications Pvt. Ltd., operating the wellness brand Fittest.club, required a centralized system to manage community leads, customer data, product purchases, and virtual fitness challenge participation. With multiple touchpoints such as website signups, WhatsApp enquiries, Shopify orders, and challenge registrations, the business needed a structured CRM solution to automate communication, track participation, and maintain a unified customer database. Zoho CRM, integrated with Zoho Forms and WhatsApp, was implemented to streamline these processes and improve operational efficiency.

About Customer

Client & Background

Orange Cup Marketing and Communications Pvt. Ltd. manages Fittest.club, a conscious wellness brand focused on supporting individuals with an active lifestyle. The brand offers high-quality sports sweatwear, virtual fitness challenges, and a community-driven platform called Community of Champions that motivates and supports its members through structured wellness activities.

Industry / Business Type: E-Commerce

Website / Brand Info: https://fittest.club/

Customer Location

Orange Cup Marketing and Communications Pvt. Ltd.

F-38, Basement, Green Park,

New Delhi – 110016, India.

Executive Summary

Fittest.club operates an online ecosystem combining eCommerce, wellness challenges, and a community platform. As the business grew, managing leads, customers, orders, and challenge participation through disconnected systems became inefficient. Orange Cup Marketing required a CRM-driven approach to centralize data, automate customer communication, track daily challenge activities, and gain visibility into customer engagement.

By implementing Zoho CRM integrated with Shopify, Zoho Forms, and WhatsApp APIs, the organization established a unified system that automated lead capture, customer creation, invoicing, challenge tracking, and communication workflows. This enabled smoother operations, improved customer experience, and better control over community and challenge management.

Problem Statement and Key Challenges

Orange Cup Marketing faced multiple challenges while managing the Fittest.club ecosystem:

Incoming leads from the community website
Leads and customer communication through WhatsApp
Customers generated from product purchases on Shopify
Customers signing up for virtual fitness challenges
Lack of automated communication workflows
Manual tracking of daily challenge activities
No centralized reporting across customers, purchases, and challenges

The absence of a single platform made it difficult to manage data consistency, engagement, and follow-ups efficiently.

Solution Proposed and Tools Implemented

To address these challenges, the following Zoho applications were implemented:

Zoho CRM – Centralized management of leads, customers, orders, invoices, and fitness challenges
Zoho Forms – Activity tracking and data capture for daily fitness challenge participation

Implementation Approach

The solution was implemented in a structured and phased manner:

Zoho CRM was configured according to the business flow of community management, product sales, and fitness challenges.
Website forms were integrated with Zoho CRM using custom functions as webhook APIs to automatically create leads.
Shopify order integration was achieved using custom functions, creating customers and corresponding invoices in Zoho CRM whenever a purchase was made.
Separate custom functions were created to capture signups for virtual fitness challenges, automatically creating customer and challenge records in CRM.
Automated communication workflows were configured to send activity reminders based on the frequency of the fitness challenge enrolled.
Zoho Forms was used to allow customers to submit daily activity updates for their challenges, enabling progress tracking.
WATI WhatsApp API was integrated to trigger automated WhatsApp templates at key touchpoints in the customer and challenge journey.

Result/ Business Impact

After implementing Zoho CRM and Zoho Forms, Orange Cup Marketing achieved the following outcomes:

Centralized management of community leads, customers, purchases, and challenge participants
Automated communication through WhatsApp for reminders and updates
Complete visibility into products purchased and challenges joined by each customer
Seamless tracking of daily fitness activities through Zoho Forms
Reduced manual effort and improved operational efficiency

A clear and well-defined workflow enabled smooth functioning of the Fittest.club community, ensuring better engagement and consistent follow-ups.

Testimonial / Client Feedback

Team Coderack exceeded our expectations with their seamless implementation of Zoho CRM on our multi-integration platform. Their professionalism and technical expertise ensured a solution that aligned perfectly with our business needs. This integration significantly enhanced our operational efficiency, and we highly recommend Coderack IT Labs for their exceptional CRM implementation services.

Summary

This case study highlights how Orange Cup Marketing and Communications Pvt. Ltd. successfully transformed the management of its wellness brand Fittest.club by implementing Zoho CRM and Zoho Forms. By integrating website forms, Shopify orders, WhatsApp communication, and fitness challenge workflows, the organization created a centralized and automated system that improved customer engagement, operational control, and scalability.

Partner Bio

Coderack believe in providing 360* support to our clients. Every client is different from another so are our state-of-the-art solutions. We are a team of highly enthusiastic, energetic and tech savvy engineers. The strength of our company lies in rich experience of its people, who come from diverse background.
We ♥ to automate your business. So feel free to reach us today with you problems, we will be happy to help you!

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